Book a call

Book a call

Strategy-led design
for ambitious

Strategy-led design
for ambitious

Strategy-led design for ambitious

brands and startups

brands and startups

Brand identities and websites designed to help you achieve what you're actually trying to do — launch, fundraise, hire, sell, or scale.

Brand identities and websites designed to help you achieve what you're actually trying to do — launch, fundraise, hire, sell, or scale.

Brand identities and websites designed to help you achieve what you're actually trying to do — launch, fundraise, hire, sell, or scale.

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Book intro with us

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September: 1 slot left.

We create brand systems that grow

We create brand
systems that grow

with your brand

Design should communicate
your value fast.

Instead of just focusing on "pretty visual", we take care
of translating your positioning, USP and brand values
into design system that supports clarity.

Instead of just focusing on "pretty visual", we take care of translating your positioning, USP and brand values into design system that supports clarity.

Сlarity → credibility → conversion.

We love aesthetics, but we are also deeply strategic
about the function of your branding or website.

We love aesthetics, but we are also deeply strategic about the function of your branding or website.

This is a collaboration.

You bring the insight and vision about your product; we bring the structure, craft, and strategic direction to create memorable design.

You bring the insight and vision about your product; we bring the structure, craft, and strategic direction to create memorable design.

What we do
(and how we think about it)

Brand Identity System

Brand Identity System

Brand Identity System

Website design & dev

(with brand polishing when needed)

Website design & dev

(with brand polishing when needed)

Website design & dev

(with brand polishing when needed)

Launch Pack: Brand + Website

Launch Pack: Brand + Website

Launch Pack: Brand + Website

Pitch & media & sales decks

Pitch & media & sales decks

Pitch & media & sales decks

Ongoing Design Support

(monthly)

Ongoing Design Support

(monthly)

Ongoing Design Support

(monthly)

Design in action

We get deeply involved in every project: from your personal “why” for the brand to positiong and brand metaphors.

We get deeply involved in every project: from your personal “why” for the brand to positiong and brand metaphors.

Full brand package

Startup, Recruiting, Tech

Startup brand launch: branding, website, socials

Green Fern

Web + Pitch Deck

AI, Startup, Tech

Futuristic Simplicity: Web & Pitch Deck Design for an AI Startup

Green Fern

Brand Identity Design

Bakery, B2C

Building brand identity for a bakery in a surf-town of Portugal

Green Fern

Web Design

Crypto, Web3, FinTech

Building a Calm, Premium, Privacy-Led Brand in a Noisy Web3 Market

How it works

How it works

No surprises: you’ll see early drafts first, not everything at the end.

No surprises: you’ll see early drafts first, not everything at the end.

1

1

1

Intro & fit

A short call to understand your goals, audience, constraints, and what success looks like.

A short call to understand your goals, audience, constraints, and what success looks like.

2

2

2

Strategy → direction

We align on positioning and structure, then propose a clear creative direction for the brand and/or website.

We align on positioning and structure, then propose a clear creative direction for the brand and/or website.

3

3

3

Build & refine

We start with key touchpoints (core brand assets or key website blocks), get feedback early, then roll out the full system.

We start with key touchpoints (core brand assets or key website blocks), get feedback early, then roll out the full system.

4

4

4

Deliver & support

You receive organized files, guidelines, and a clean handover — with the option to continue on a monthly design support plan for ongoing needs.

You receive organized files, guidelines, and a clean handover — with the option to continue on a monthly design support plan for ongoing needs.

Let's figure out if we're a fit

Let's figure out if we're a fit

Good projects start with good conversations.

Good projects start with good conversations.

We're a small studio
that thinks like a big one.

Contacts

Email: ps@thepetals.co

Telegram: @sophie_design

Terms and Conditions

2025©All Rights Reserved.

We're a small studio
that thinks like a big one.

Contacts

Email: ps@thepetals.co

Telegram: @sophie_design

Terms and Conditions

2025©All Rights Reserved.

We're a small studio
that thinks like a big one.

Contacts

Email: ps@thepetals.co

Telegram: @sophie_design

Terms and Conditions

2025©All Rights Reserved.

We're a small studio
that thinks like a big one.

Contacts

Email: ps@thepetals.co

Telegram: @sophie_design

Terms and Conditions

2025©All Rights Reserved.